Directories: Who Uses ‘em

We were having one of those conversations the other day. You know, the ones you have when various people in related parts of an industry are still online at weird hours cause they don’t have the good sense of an air traffic controller and just go to sleep when they’re tired.

One of the new guys chimed in with a comment that, considering we were in the Directories section of a webmaster forum was possibly meant as a dig, but at least it explained why he was doing marketing instead of motivational speaking.

“Seriously… Does anyone ever USE a directory anymore?”

For starters I do, but I’m in the directory field, so I’m not exactly the average user. Can’t speak for everyone, but I find for some purposes they’re easier than search engines. More targeted, less unrelated stuff to wade through. Just a matter of picking the best tool for the job.

For example, when I was trying to figure out where the nearest pizza delivery joint was the other night I *could* have just used a search engine, but instead I hopped on BOTW Local and typed in the name of the town and “pizza” and got a list in order of proximity.

Couldn’t I have just done so in a search engine? Absolutely. Of course I’d get a certain number of returns that involved people in that town with blogs that had the word “pizza” in it or something, but I’d have gotten there.

The thing is, the “there” I’d have gotten to was the search engine returning results of local directories for the most part. Whether he uses directories or not, the search engines definitely do.

Kinda like saying “No, I don’t use any dairy products, I get my milk at the grocery store”.

Hope everyone had a great weekend. :) – Rob

     

One Response to “Directories: Who Uses ‘em”

  1. Dawn says:

    I have to admit that I never use directories – even excellent ones like BOTW :) It is just so easy to Google for information and most of the time Google gets it fairly right. Part of the reason is because so many of us use a search engine such as Google or Yahoo as our home page. If I used a directory to search then I’d have to have them bookmarked or find them.

    I honestly believe that directories are on the way out as far as search is concerned.