Easy Local Search and Local Marketing Strategies – and How BOTW Local Can Help

If your pipes are leaking, you’re going to need a plumber. If you’ve put your back out, you might want a chiropractor. If your best friend is under the weather, you’re almost certainly going to want a vet (assuming your best friend is canine, feline or otherwise not human…work with me here), and if you’re …

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10 Ways Americans Should Guard Against Online Identity Theft

Everybody who surfs the net is vulnerable to some kind of Cybercrime. However, what makes Americans more susceptible in particular is their addictive nature of shopping particularly during Cyber Monday or Black Friday. This is brought about by the ease with which shoppers can execute their online purchases from the comfort of their homes. Furthermore, …

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A Guide to Reduce Costs on the Reopening of Your Restaurant

Restaurants around the country are beginning to reopen or are in the process of formulating a plan to reopen. There are state regulations and rules regarding pandemic safety to consider. There are masks and gloves to order. Tables must be shuffled about. Staff will need training on the new safety protocols. Yet governing all is the expense of reopening–and what is the risk for loss if forced closures occur again? How much should a restaurant invest in its reopening plans? What if diners aren’t yet comfortable with the idea of dining in? Restaurant owners have much to consider, but there are some reliable ways to reduce costs during this reopening process.