Year after year, Black Friday and Cyber Monday have shown an increase in sales revenue, actually breaking online shopping sales records in 2019. During the busiest hour of Cyber Monday, Americans were spending $11 Million Dollars A MINUTE! Start preparing now with these helpful tips:
- Get your customers shopping early! Shipping may be delayed this year so suggesting early shopping would be beneficial to you and your customer to avoid delays and frustration.
- Create fresh marketing content for your holiday marketing plans. Stand out from the competition and remember 2020 is a unique year, and people will be shopping for items they find useful for our new way of life. Offer solutions like curbside pickup or shipping specials to those who cannot shop in stores. Think outside the box and offer gift ideas since we are spending more time at home with family, or sentimental ideas that can be given as gifts in lieu of seeing each other in person because of travel constraints.
- Schedule social media posts, emails, or website promotions in advance so you can focus on sales and running your business during the busy shopping days.
- Test your website or app! Have a fresh set of eyes look over all areas of your website to make sure links are working, the checkout process is streamlined, and that your website can handle the extra traffic. You can also place a quick call to your web hosting company as well to make sure your website is ready for the traffic increase.
- Consider changing your terms or return policy. If you are urging customers to shop early, the gifts may not be opened until January. Share the holiday spirit and extend return periods temporarily.
- Check your inventory! Make sure you are well stocked on items you are promoting and keep an eye on trends to see what the hottest gift of 2020 will be.
- Have a plan to follow up on customer requests after the first big wave of traffic and sales to offer deals to anyone who might have opened an email or reached out with questions you might have missed.
Follow these tips and once Black Friday arrives, your business will be fully prepared to welcome customers into your store and on your website, freeing up your time to offer top notch service and stay ahead of your competition!