Damian Moskovitz presents the stand of The Objectivist Center on whether or not animals have rights.

Presents the "truths" about PETA and other animal rights extremists, in the negative.

Counters the advocacy of PETA by claiming that it is mere silliness and arguments grounded on false stories and hype.

Ignores the campaigns of animal rights groups by creating a resource directory for people who eat meat, wear fur fashion, and pursue animal testing and experimentation.