A type of direct marketing, database marketing means the use of current or potential customer databases to crated personalized communications for promoting or marketing products or services. This form of marketing puts emphasis on data analysis, making use of techniques in statistics to generate customer behavior models.
Companies listed under this category are involved in the making and maintenance of client or customer databases (typically consisting of names, addresses, and contacts) used in direct marketing campaigns.
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Acxiom Corporation
Offers digital marketing platforms, targeted advertising, marketing database solutions.
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Always-on Marketing
A direct marketing consultant specializing in database and direct marketing, e-mail advertising, print on demand and mobile marketing strategies.
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Complemar
Offers fulfillment services, print and production, e-commerce solutions and direct marketing.
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Database Marketing Institute
Institute created to teach database management principles to American corporate marketers. With news, articles, books, and downloads.
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Datafinder
Self service tool for businesses for phone and email append, and email validation for customer or prospect lists via bulk upload or API.
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Epsilon Data Management, LLC
Company specializes in permission based email marketing.
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Flash Data
Specializes in demographic databases and sales leads for business-to-consumer and business-to-business marketing. Offers custom mailing or telemarketing lists.
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National Change of Address
Offers a system that reduces undeliverable mails and ensures customer or client contact by providing information on customers' change of address.
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Siegel Marketing Group, Inc.
Offers targeted database marketing services to non-profit organizations.
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Vogel Marketing Solutions LLC
Consulting company offers expertise in email marketing, database marketing, marketing communications, Internet services, and strategic planning.