Lead Generation

Grow Your Business Quickly Through Buying Leads

The Best of the Web Platform offers full service lead generation services.

4 Steps of Best of the Web’s Lead Generation Services

Wish you had a steady stream of potential clients reaching out? Best of the Web Lead Generation Services can help make this wish come true. 

We specialize in finding qualified leads, someone in your area who is searching the web for services that your company provides. And once we find the perfect leads, we send them your way. 

Learn more about how our Lead Generation Services can help you find new clients for your business. 

Get Verified

Get verified by Best of the Web to show your business is real, not fly by night, and qualified to take leads.

Configure Leads

We allow you to get leads how you want them to make sure things fit your budget, job type, and service area.


To make sure everything is setup properly, we have a white glove onboarding process.


You're not alone, we'll stay with you through every step to ensure your business is getting a return.

What Verticals Does Best of the Web Generate Leads For?

Best of the Web has experience finding leads for clients in many verticals. Here are a few of the industries we work with.

Lead Generation Services

To help you grow your business with new customers, Best of the Web uses a four-step process. Here’s a quick look at what you can expect during each step. 

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Step 1: Get Verified

Best of the Web only sells leads to verified professionals. So the very first thing to do is get verified with a membership in Best of the Web. This way, leads know you are a legitimate business that will treat them fairly. 

Getting verified isn’t the only benefit of a Best of the Web membership. It also gets you listed in our member directory so potential customers can see who you are, what you do, and how you’re rated. This way, they can learn more about you without having to do research on multiple sites. 

Once you’re verified, you get FREE access to our lead generation platform. There are no monthly commitments, contracts, or minimums. 

Step 2: Sign Up for Leads

After you’re verified, you can sign up to receive leads. During this step, we’ll need some information from you so we can target your leads more carefully. That way you only get leads who are looking for services you actually provide. 

First, select the service area you want to get your leads from. For instance, if you’re an HVAC company, you want HVAC leads. And if you’re a pest control company, you want people looking for pest control services. 

Next, tell us what service types you want to get leads for. This way, we don’t send you people looking for a service you don’t provide. For example, if you’re a painting company, you can let us know if you’re looking for leads for interior or exterior painting services, or residential or commercial services. This way, you get to define what a qualified lead is for your business. 

You also get to decide how you want these leads to contact you. We can have them fill out a form, or provide your phone number. 

Finally, let us know if you want exclusive or shared leads. We have the ability to generate leads that are exclusive to you, or that are shared with multiple professionals. There are pros and cons to each option, so it really boils down to what your budget is, how much you’re willing to pay for leads, and what your marketing goals are. 

During this step of the process, we get you pricing information so you know how much leads will cost. We want to be a one-stop shop for your leads, which can help keep your marketing spend on budget.

Step 3: Onboarding

Best of the Web uses an onboarding process to make sure you’re set up to receive our leads and start working them right away. 

Our onboarding process continues even after we start sending leads your way. This way, we make sure we’re sending you quality leads, and you’re working them promptly. 

Successful lead generation is a two way street. We do our part to send you quality leads in your area and give you all of the contact information you need. Then, you reach out to them in a timely manner, so they feel well taken care of. This way, we both succeed.

Step 4: Grow, Scale, & ROI

When you win, we win. Best of the Web is your lead partner, and everything we do is with your success in mind. So, once your lead generation campaign is past the early stages, we’ll work side by side with you to evaluate the campaign and make changes as necessary. 

To ensure we’re making data-driven decisions, we’ll monitor key metrics and report on how the campaign is going. Throughout this process, we’ll ask for your feedback. We want to know about the quality of leads, as well as your closing rate, revenue, and other important numbers. 

This feedback is essential. It helps us optimize your campaign and make it even more successful. To accomplish this, we’ll identify other lead sources or types, discuss service area expansion, and work on optimizing your conversions. That way, you know your business is growing as a result of our leads.

How & Where We Find You Leads

Wondering where all of these qualified leads are going to come from? Don’t worry, we’re not pulling them from thin air and sending random people your way. Instead, we’re scouring the web for the people who need what you offer. 

Here are some of the resources we use to help get a stream of potential clients into your pipeline: 

Best of the Web

Every day loads of people visit Best of the Web searching for service providers. We know which ones are a great fit for you, and direct them to your business.

Paid Online Advertising

With our decades of experience, we know where your ideal clients are hanging out online, and we use paid advertising to break through the online noise and reach them. We use Google ads, social media campaigns, and other digital marketing methods to get you leads.

Online Advertisements

We know how to market with earned online advertisements, and will continue pursuing these avenues to get you more leads.

Organic Search Traffic

SEO is an essential part of any lead generation campaign. We’ll take care of the keyword research and implementation so you benefit from the leads without having to worry about the rest.

Network Partnerships

Best of the Web has been serving clients through digital marketing since 1994. We’ve built an established network of partners, and work together to provide our clients with the best leads possible.

Other Digital Marketing

The world of digital marketing is always evolving. And we make it a point to stay up to date. We leave no online stone unturned when it comes to helping you grow.

What Experts Say About Trust

Don’t take our word for it. See what industry experts have to say on the merits of trust badges and seals.

A new report indicates that an online seal of approval helped one business increase revenue by 75%
Kristina Knight
Google is now putting a high emphasis on sites that are considered to have a high level of expertise, authoritativeness or trustworthiness.
Jennifer Slegg
The SEM Post
Building trust online may just be your top priority.
Eric Enge
Search Engine Watch
Building trust is like adding an extra percentage on top of every activity web marketers engage in.
Ran Fishkin
Moz.com Founder

Frequently Asked Questions

Most frequent questions and answers

A Trust Seal is an image you place on your site that lets customers, visitors, other site owners, search marketers or engineers know that they can trust your site.

Every site can benefit from a Trust Seal. By allowing anyone to publish anything, the internet has revolutionized communication, but unfortunately this also has left visitors uncertain as to who they can trust. A Trust Seal lets your visitors know they are dealing with a legitimate, verified business.

Search engines like Google continue to highlight the importance of trust with their guidelines and building trust is quickly becoming an integral part of online marketing.

Trust Seals are made available immediately upon purchase and you are free to add the Trust Seal to your site and start enjoying the benefits. However, until the verification process is complete users will not be able to see your expanded business information when they click on the seal.

Installation is as simple as adding small script to your page. The code you receive upon submission will never need to be replaced, and the Trust Seal is automatically updated when the verification process is complete. Complete instructions can be found here.

We have worked to make the verification process as hands-off as possible for customers. While much of the process can be completed behind the scenes by our support team, customers will be required to enter a short code they receive in the mail into their customer account. Our team is always happy to work with customers should they run into any difficulties during the process.

Once installed, you should be able to see the badge to ensure the core functionality is working. We also encourage our customers to perform A/B tests using the Trust Seal to see just how beneficial the product is for them. By offering a 60 day free trial, customers have enough time to install, test, and prove the benefits for themselves, all before paying a penny.

Absolutely, but you may need to follow these additional instructions to embed our script correctly: View instructions

Yes! Seals come with different sizes and colors to best fit your website. Login to your account here to customize your theme.

Get Qualified Leads Today

Keep your business growing with Best of the Web Lead Generation Services, so you can stop worrying about finding new clients and can focus on providing the services you enjoy.

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