January 2021

Understanding NAP – What is It, Why Does it Matter, and Why Consistency is Key

If you run a small business, you probably already know about the importance of SEO and local marketing – but how much do you know about NAP? And what even is it? NAP stands for name, address, phone. You’re probably thinking: “OK, well I know my business’ name, address, and phone number, and it’s on …

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