Novel Squared
Categories
  • Business & Professional Services & Supplies

About Novel Squared

Designed to help small businesses improve their communication and customer experiences in order to generate more awareness, loyalty and referrals.


Location & Directions

list-map

Services We Offer

Brand Strategy, Marketing Planning, Marketing Research

Hours of Operation

Day Opens Closes
Monday 7:00 AM 6:00 PM
Tuesday 7:00 AM 6:00 PM
Wednesday 7:00 AM 6:00 PM
Thursday 7:00 AM 6:00 PM
Friday 7:00 AM 6:00 PM
Saturday 9:00 AM 5:30 PM

Detailed Business Description

Marketing is such a broad term that can mean so many things. Unfortunately, it has become a bit pigeon holed. Most people see it as ways for companies to get discovered and bring customers in. They associate the term with ads and SEO and social media, which undoubtedly, are all part of the larger marketing umbrella. Somehow though, a lot of companies overlook their customer experience as a way of marketing. The customer experience is, arguably, the most important aspect of marketing. It ultimately determines your retention rate and the amount of referrals you get.

I've found that my clients often have an inclination to try and find ways to make their customer experience better. Their criteria for creating and judging new ideas is often based on superlatives. How can we make it faster, easier, more practical? But sometimes being different is better than being better.


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