Informed Web Content

About Informed Web Content

Informed Web Content spreads the names of small business and sole practitioners to all corners of the internet.

We establish small businesses on the most effective, low-cost and free social media tools for their industry. Then, we develop and write initial email newsletter articles, web copy, blog posts, Facebook updates and Twitter feeds.

None of those channels should stand alone, however, and Informed Web Content further helps business owners save precious time and money by integrating these platforms . . . by making each sentence perform on at least three different stages.

Filling the internet with business' signposts that direct ideal customers to a website is only half the battle. Informed Web Content encourages business owners to measure audience reaction to their blog posts, YouTube videos and more by utilizing two free Google tools: Analytics and Optimizer. As horrifying as they may sound, Informed Web Content helps even technophobes learn to embrace them.

Unlike many online marketing professionals who encourage dependence on their services, we work toward client independence. Many online tools aren't that hard to master. We know you have lots to write about. You just need that first big push and a little support along the way. Of course, Informed Web Content will be here to do the hard stuff: search engine optimized copywriting and website conversion optimization, as well as any written web content you don't have time for.