Visit us at Cherry Capital Subaru in Traverse City for your new or used Subaru car. We are a premier Subaru dealer providing a comprehensive inventory, Subaru servicing and genuine parts.
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Based on 10 Reviews
Add ReviewMy daughter and I came to Traverse City for vacation. On the way I had a tail light burn out. I called the service center of Serra Subaru. They got me in to repair the tail light and do an oil change within 2 days. They ran a detailed diagnostic test of my older Outback and recommended new tires. I had planned to replace the tires in a couple months, but chose to have Serra Subaru do the work because they quoted me a price roughly $50/tire less than my local tire supply store. Tim Sato was amazing! Very nice guy who went out of his way to work with us, get the tires ordered, and schedule the service. And the tires came in less than quoted. Thank you Tim!ReportRe: My daughter and I came to ... Cherry Capital Subaru replied on Wednesday, August 11th 2021Thank you Annette for your amazing 5 star review on Tim! He was happy that he could assist. Please feel free to give Tim a call in the future with any concerns you may have. We appreciate you sharing your positive experience and business.
We decided to buy an Outback, basically spur of the moment. Joel Shooks did an excellent job of showing us all we needed to know and guided us through the whole purchasing process. He was very helpful and informative without being pressuring us.Report
We would buy from him again.Re: We decided to buy an Outb ... Cherry Capital Subaru replied on Monday, November 1st 2021Thank you Sue for your awesome 5 star review on Joel! Welcome to the Serra family. Please do not hesitate to give Joel a call if you have any questions. He appreciates your positive feedback and business. We look forward to assisting you in the future with your service needs.
Chaz Forcia at Serra Subaru made the transition into my second Subaru Crosstrek smooth and stress free. At no point did I feel pressured, and he was more than happy to get me the answers to any question or concern I had. I drove off the lot comfortable and confident that I was in the car that suited my needs. I have already recommended Chaz to a few people, and will continue to do so. My husky Bowser and I are happy to be a part of the Serra family.ReportRe: Chaz Forcia at Serra Suba ... Cherry Capital Subaru replied on Thursday, July 1st 2021Thank you Alexa for your great 5 star review on Chaz! He was happy to help! Welcome to the Serra family!
Sean Leach was so great to work with. No pressure, just great customer care. He answered so many questions I hadn't thought of to ask. Would definitely recommend Sean to others!ReportRe: Sean Leach was so great t ... Cherry Capital Subaru replied on Thursday, April 29th 2021Thank you DeAnna for your great 5 star review on Sean! Welcome to the Serra family! He was happy to find the right vehicle for you. We are happy to assist you in the future with your service needs.
I just leased another Subaru Forester. I just love it!! Hailey Williams was my sales person and she was Amazing! Also DJ handled the financing and his attention to detail was impressive! Many thanks to both for a smooth transition into another lease!ReportRe: I just leased another Sub ... Cherry Capital Subaru replied on Thursday, April 8th 2021Thank you Nancy for your great 5 star review on Hailey and DJ! We are so happy that everything went as smooth as possible. Please do not hesitate to give Hailey a call if you have any questions. We look forward to assisting you in the future with your service needs.
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Snoop! This guy made everything so easy! Bought a great car and so much fun doing a lengthy process. Thank you Snoop! They will work with you to make sure you find the car you want.ReportRe: Snoop! This guy made ever ... Cherry Capital Subaru replied on Thursday, February 25th 2021Thank you Amalie for your awesome 5 star review on Snoop! Welcome to the Serra family. Please do not hesitate to give Snoop a call if you have any questions. We are happy to assist you in the future with your service needs.
For brand new Subaru cars and top quality preowned vehicles from major manufacturers, the place to go is Cherry Capital Subaru. We've served hundreds of satisfied customers from Traverse City, Petoskey, Grand Rapids, Cadillac, the Upper Peninsula and throughout Michigan - and we'd love to serve you too. Whether you're looking for a brand new model or a lightly used vehicle, we're sure to have something to interest you, and our trained sales staff will help you narrow down your choices without any high pressure sales tactics.
We've got your routine maintenance, repair and servicing requirements covered too, because we have an on site, fully equipped service center; our qualified technicians will use the latest technology to diagnose and fix your car issues fast and efficiently. Come and visit us today, and experience the difference that is Cherry Capital Subaru.