About Cherry Capital Subaru
Visit us at Cherry Capital Subaru in Traverse City for your new or used Subaru car. We are a premier Subaru dealer providing a comprehensive inventory, Subaru servicing and genuine parts.
Location & DirectionsGet Directions
Services We Offer
New vehicle sales
Preowned vehicle sales
Car finder tool
- Car Dealership
Hours of Operation
Detailed Business Description
For brand new Subaru cars and top quality preowned vehicles from major manufacturers, the place to go is Cherry Capital Subaru. We've served hundreds of satisfied customers from Traverse City, Petoskey, Grand Rapids, Cadillac, the Upper Peninsula and throughout Michigan - and we'd love to serve you too. Whether you're looking for a brand new model or a lightly used vehicle, we're sure to have something to interest you, and our trained sales staff will help you narrow down your choices without any high pressure sales tactics.
We've got your routine maintenance, repair and servicing requirements covered too, because we have an on site, fully equipped service center; our qualified technicians will use the latest technology to diagnose and fix your car issues fast and efficiently. Come and visit us today, and experience the difference that is Cherry Capital Subaru.
Cherry Capital Subaru ReviewsLEAVE REVIEW FOR BUSINESS
My daughter and I came to Traverse City for vacation. On the way I had a tail light burn out. I called the service center of Serra Subaru. They got me in to repair the tail light and do an oil change within 2 days. They ran a detailed diagnostic test of my older Outback and recommended new tires. I had planned to replace the tires in a couple months, but chose to have Serra Subaru do the work because they quoted me a price roughly $50/tire less than my local tire supply store. Tim Sato was amazing! Very nice guy who went out of his way to work with us, get the tires ordered, and schedule the service. And the tires came in less than quoted. Thank you Tim!
We decided to buy an Outback, basically spur of the moment. Joel Shooks did an excellent job of showing us all we needed to know and guided us through the whole purchasing process. He was very helpful and informative without being pressuring us.
We would buy from him again.
Chaz Forcia at Serra Subaru made the transition into my second Subaru Crosstrek smooth and stress free. At no point did I feel pressured, and he was more than happy to get me the answers to any question or concern I had. I drove off the lot comfortable and confident that I was in the car that suited my needs. I have already recommended Chaz to a few people, and will continue to do so. My husky Bowser and I are happy to be a part of the Serra family.