One of the primary criterions for blog approval at Best of the Web is that the blog must have a history of six months or longer. About 50 to 60 percent of the blogs submitted are rejected because they do not meet this standard.
At Caslyn Analytics Profile, statistics and studies are presented which seem to support BOTW in this criterion: “Several studies indicate that most blogs are abandoned soon after creation.” Technorati presents many up-to-date statistics on the blogosphere. Dave Sifry in an article titled, “State of the Blogosphere, April 2006 Part 1: On Blogosphere Growth” discusses several statistics that relate to our six month rule. He states “19.4 million bloggers (55%) are still posting 3 months after their blogs are created.” (This is out of the 35.3 million blogs tracked by Technorati at the time of that posting.)
Blogging requires one of the most precious commodities in a person’s life: their time. As with any activity that requires time, people often start out very excited about an idea, but the excitement tapers off after the initial action. Since we realize this aspect of human nature and statistics back us up, we firmly stand by our six month standard. This rule also benefits our users, because when utilizing the BOTW Blog Directory, you know you will find active blogs in our directory.
If you receive a reject notice for lack of a six month history, please let us know when you reach the six month mark so we can review your blog again. Since only 55% are maintaining their blogs after 3 months, if you can hold out for six months you will have certainly earned your blog a second look.