BOTW Affiliate Wins 46″ HDTV

buzzhead logoOur Resellers and Affiliate partners are extremely valuable members of the BOTW Team. We are lucky to have such a savvy group of marketers committed to reinforcing the BOTW Brand and we’re glad to have the opportunity to show our participants how much we appreciate them.

So last month Best of the Web ran a promo that included it’s biggest discount offering of the year – 25% off all products and services in the BOTW Directory, Blog Directory and UK Directory for the entire month of December. In addition to slashing our rates by a quarter, we also paid at least a 25% commission to BOTW Resellers and Affiliates on all referred sales.

Thanks to the “BLIZZARD” promo, it was a great month for all… but it was an especially awesome month for the top affiliate earner, “Matt L” from Seattle based marketing firm BuzzHead, who not only received the highest commission payment, but also won the contest prize – a 46″ Samsung HDTV!! As intended, Matt was able to use the 25% discount to help resell BOTW’s popular listing services, and also refer a bunch of online sales using affiliate links and banners. It was this combination that enabled Matt to refer the most “Blizzard” sales and win the big screen HDTV. Kudos Matt and congrats on a job well done! We are happy to reward this type of performance with something significant around the holidays.

Seeing as how the “BLIZZARD” promotion was such a hit, we hope to offer similar ventures in the coming months. So keep a “look out” for BOTW’s promotional emails and a watchful eye on this blog.

And finally, many thanks to the affiliate partners, resellers, and customers who were able to take advantage of last month’s discount offer. Without your continued support, we would not be able to offer such cool prizes and continue to press forward in providing the Internet community with useful and relevant search tools.

OPPORTUNITY: BOTW Volunteer Blog Editor Program


In the past BOTW began a program for volunteers to edit in the blog directory… basically like Dmoz, Wickipedia, JoeAnt, et al… a cool way for the OCD among us to bring order to chaos and categorize a little corner of the web. This program had gone dormant of late, so we’ve learned from the experience, built ‘em a new fora, and started fresh.

Before working for BOTW, I volunteered at Dmoz for 8 1/2 years. I’m not new to the concept, nor suggesting anyone do anything I havent done. Executed correctly it’s pretty fun and very educational, and not a bad form of networking either.

This effectively puts those we approve now in a charter member spot… not dissimilar to being one of the first eds at Dmoz or Wickipedia. This is a good opportunity, especially for those that’d like to see how a top-notch directory functions. We will of course be happy to see those that contributed before as well as new applicants.

FTR – It probably doesn’t look bad on a resume either. Most of us in this industry waste a lot of time on the web, being seen giving back in a visible volunteer capacity isnt a bad thing. :)

Needless to say such volunteer programs have some fringe benefits in that they also allow those participating to include their own qualified sites. If you have sites that qualify, if you don’t add them it’s your fault, not ours. We just ask that you add other quality sites as well and treat ALL sites fairly.

Don’t join JUST to add your own of course, it is totally unnecessary. We already have a free review queue, and even the express queue isn’t expensive enough to warrant a ruse for a serious webmaster… so it’d be a waste of your time and mine.

Important Safety Tip: If someone appears to be present ONLY to add their own sites, or tries to become their own discount “paid review queue”… their login will be summarily executed, and the big UNDO button comes into play. This is an opportunity meant for “the good guys”.

One Other Potential Benefit
Prior to this we’ve mostly relied on folks we knew from other directories when filling holes in the contract editor (ie – paid editor) ranks for BOTW’s Main directory. I had a great opportunity when I got involved with BOTW, and I shared it by bringing over a sampling of the best and brightest web editors I knew.

My hope is to build this volunteer program in the BLOG Directory and grow our own… then we can as opportunities arise plug holes in the paid ed ranks with the stars we find. The ideal applicant has some experience with directory structure, a passion for blogs, and is an active forum participant. Forum participation helps immensely and is the heart of such a program. Like to get some good folks to help grow the community.

Go to the BOTW Blog Directory, click on a category of interest, then hit the “Become a BOTW editor” button. The app process is pretty simple, takes a few minutes.

Note that BOTW is an English only directory. Not a slight, we just don’t have staff versed in a lot of other languages. As such, a mastery of the English language is required (even if you can’t always tell I fit that criteria either).

When I get an opportunity, my first thought is to share it with friends. Hope to have some of you aboard.

~ Rob Jones